There are a number of factors that are important when advertising your website. Search Engine Optimization includes something called Google PageRank. Google PageRank is an algorithm used by the Google Search Engine to analyze links.
Google assigns a numerical value to each webpage. Google ranks from a scale of 0 to 10. The higher the PR, the more importance your website is given. Remember that each webpage is ranked, not the entire website. Each webpage carries different content and different links so it should be ranked individually.
Basically, the more relevant your page links are, Google will rank your website according to this. Inbound links and outbound links are taken into account. Inbound links, or links into the site from the outside, are another way to increase a site's PageRank. Also known as Backlinks, they are incoming links to a website or web page. Outbound links are links that take a user to an external web site.
Here are some tips for creating links:
1. A link from another website will increase your website's PageRank.
2. Ways to increase your site's PageRank is to add more pages to your site. Google loves content.
3. You should avoid link farms as Google does not like this.
4. Try to make sure your outbound links are reciprocated.
5. It is better to link from a page that has a higher PageRank. Check out site's with higher PR and contact the webmaster to exchange links with their website.
6. You can check each website's PR by downloading tools like Google Toolbar or Alexa Toolbar.
The maximum amount of PageRank in a site increases as the number of pages in the site increases. The more pages a site has, the more PageRank it will also have. The higher the PR of a page's backlinks, the more PR is allocated to that page. The fewer outward-pointing links on a page, the more PR is allocated to that page.
About the Author
This article is written by the owner, Christina Ebeling, at an web design company that offers web design services in Edmonton, Alberta to clients all over Canada.
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